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Summer’s in full swing and August is packed with excitement at Hide & Scratch!
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☀️ As the August heat rolls in, I’m kicking off the month at CatCon’s 10th anniversary this weekend in Pasadena, CA with LOTS of products for sale and a big prize wheel full of goodies - stickers, magnets, swag bags and more! I’ll also be debuting something brand-new - more on that below. 👀
Can’t make it to CatCon? You can still get in on the action - I’ve got a special deal for you - see below!
Then, in true “why not go all in?” fashion, I’m heading to SuperZoo in Las Vegas right after (I can sleep when I’m dead right?) And yes, I know - Vegas in August might be questionable planning, but I’m hoping it’ll be worth it as I connect with retailers and work to get Hide & Scratch into stores!
Keep reading for more details as well as cat holidays, facts and more! 🐾
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🐱 August Cat Holidays: Celebrate, Share & Care
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August gives us a few special reminders about what it means to care for and celebrate our cats.
From vet visits to black cat shoutouts, these holidays help us show a little extra love to the kitties who make our lives better every day.
It’s the purr-fect excuse to shower your kitty with extra love. Whether they’re silly, snoozy, or queen of the window perch—today is all about them. 🐾❤️
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Black cats are magical, misunderstood, and 100% lovable. Celebrate their beauty and help spread the good luck by giving these cats the spotlight they deserve. 🖤
Prevention is the best medicine. This holiday reminds us to keep our floofs feeling great with regular vet visits—even when they give you side-eye from the carrier.
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😻 CatCon 2025 – Catch Me at Booth 1000!
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It’s happening!!!
I’ll be at CatCon this Friday and Saturday (Aug 2–3) at the Pasadena Convention Center—and I’m bringing the full Hide & Scratch experience with me!
I’ll be there all weekend with my mom (she’s the best helper 💕), and I’d LOVE to meet you if you’re in the area.
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🧡 Come find us at Booth 1000 and check out everything I'll have with us:
- Boxes for sale (of course!)
- Silvervine sticks, catnip, and other small goodies
- Custom sticker sheets to decorate your box
- Large stickers of adorable cats in Hide & Scratch boxes
- Branded reusable tote bags
- A big prize wheel with fun surprises
- And last but not least… a new-product sneak peek:
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📣📣📣 I’ve got a brand new VERTICAL version of the Hide & Scratch Box that will be making its official debut at CatCon! 📣📣📣
(Stay tuned for the official product announcement - coming soon!)
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Check out catconworldwide.com for the full schedule, guest list, and exciting events (hint: celebrity cats, speakers, and lots of adoptable kitties!)
📱 Not local? You can still join in the fun!
- 👉 Follow along with behind-the-scenes highlights, adorable cat content, and all the CatCon madness on @catconworldwide and my stories on @hideandscratch throughout the weekend (I’ll do my best to post as I can!).
It’s going to be the purr-fect weekend—hope to see you there, in person or online!
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🐾 Cat Fact: Most cats don’t see their vet as often as they should.
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According to the American Veterinary Medical Association, nearly 1 in 3 cats in the U.S. didn’t visit the vet at all in the past years. That’s a big deal—especially since cats are experts at hiding pain and illness.
Routine vet visits aren’t just for shots—they’re key to catching issues early and keeping your cat healthy and happy for years to come.
This August, let’s celebrate our cats with love and proactive health care.
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Whether it’s for a wellness check, dental cleaning, or just a weigh-in, your kitty deserves the same care we give ourselves. 🐱
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🐾 Next Up: SuperZoo — Vegas, Baby! (Aug 13–15)
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After the CatCon confetti settles, I’ll be heading straight to Las Vegas for SuperZoo, the biggest pet industry trade show in North America! While this event is for retailers and pet professionals (not the general public) it’s a major milestone for Hide & Scratch.
You’ll find me in the Emerging Brands Section at Kiosk 10274 EB, chatting with pet shops, boutiques, and distributors to bring Hide & Scratch to shelves across the country.
My goal? To get even more kitties scratching in style! 🛍️😻
🎯 Bonus: I’m debuting the brand new Vertical Cat Scratcher Box in the New Products Showcase, where it could win a prize 🤞 — wish me luck!
✨ If you’re attending or know someone who is, send them my way! I’d love to connect. You can learn more about SuperZoo here: superzoo.org
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🏷️ 🎉 August Special: CatCon Comes to You!
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Even if you can’t make it to CatCon in Pasadena, you can still join the fun from home with a special deal just for those in the know (i.e. those that get this newsletter)!
✨ 👉 Take 25% off ALL Hide & Scratch products on Amazon 👈 ✨
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This includes boxes and silvervine goodies!
This exclusive offer
is only good through August 15
Prime delivery is available!
Use code CATCON25 at checkout and treat your kitty to something special!
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PHEW! August is shaping up to be a wild one, but I wouldn’t have it any other way!
Thanks for following along, cheering me on, and being part of this journey—whether you’re spinning the prize wheel in Pasadena, repping Hide & Scratch from home, or rooting for me from afar. This will no doubt be a month to remember! 💛🐾
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