Hi friend!
It’s officially peak summer—and we’re bringing the heat with something special for you and your favorite floof. This month, we’re packing in the purrs: a fan-favorite freebie, the countdown to CatCon 2025, and a celebration of all the ways cats make summer a little sweeter. Whether you’re traveling, staying cool inside, or planning your trip to Pasadena, there’s a lot to look forward to this July.
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🐱 July Cat Holidays: Celebrate, Support, and Share
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July brings important reminders to care for cats beyond our own homes. Whether you're celebrating your kitten, honoring FeLV+ cats, or helping shelters feed those still waiting for families, here’s how you can make a difference this month:
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🐾 National Lost Pet Prevention Month
July is National Lost Pet Prevention Month, and it couldn’t be more important.
Our pets are family—and this month is all about the steps we can take to keep them safe where they belong: at home. From microchipping and ID tags to secure screens and careful supervision, even small efforts can make a big difference.
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🎉 Other Notable July Cat Holidays
🐾 National Kitten Day – July 10
Celebrate the playful bundles of joy and raise awareness for kittens still waiting in shelters. Whether you’re fostering, adopting, or just sharing your kitten’s cutest photos—it’s the purr-fect time to show some extra love.
🐾 Feline Leukemia Day – July 15
Let’s show support and compassion for FeLV+ cats—who are so often overlooked. With proper care, many go on to live full, happy lives.
🐾 Feed a Rescue Pet Week – July 24–30
Shelters need support—especially in the summer. Whether it’s food, funds, or time, any donation makes a difference.
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🌟 Cat of the Month: Gracie the Queen of the Balcony
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This month’s spotlight goes to Gracie, who found the purrfect summer setup. Her meowmy moved her Hide & Scratch box to the balcony, and now she gets to enjoy the breeze while staying cozy. We love a cat who knows how to live the good life. 😻
And now she's getting her next box FREE!!!
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Every month, I choose one lucky cat (and their human!) to win a FREE Hide & Scratch scratcher box —and feature them right here in the newsletter!
Want to be next? Just tag @hideandscratch when you post a photo of your kitty enjoying their box. I can’t wait to see who steals the spotlight in July! 😻
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🧠 Cat Fact: Indoor Cats Live Longer than Outdoor Cats!
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This likely comes as no surprise, but on average, indoor cats live 2 to 5 times longer than their outdoor counterparts. Indoor cats typically live 10–15 years, while outdoor cats often live only 2–5 years due to traffic, disease, predators, and accidents.
This July, celebrate Lost Pet Prevention Month by turning your home into a comfort zone—soft bedding, sunny windows, and engaging toys that make staying indoors feel like a staycation.
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For more fascinating cat facts, check out Hide & Scratch's list of 141 Cat Facts.
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🌍 Global Giveaway Update 🌍
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Thank you to everyone who participated in the Global Giveaway on Instagram! 🐾
I was blown away by how many people entered (over 1,500!!!!) 🤯
I’ll be posting the winners of the SIX FREE HIDE & SCRATCH BOXES later today so head over to @hideandscratch to see who one and keep your eyes peeled for future giveaways!!!
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🐾 Catch Hide & Scratch at CatCon!
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I’m thrilled to share that Hide & Scratch will be at CatCon 2025, happening August 2–3 in Pasadena, California!
CatCon is the ultimate celebration of cat culture, where feline fans, creators, and brands come together for a weekend of whiskers, wonder, and community - and this year is its 10th anniversary!!
It’s the purr-fect place to connect with fellow cat lovers, discover new brands, and stock up on all the essentials for your favorite floof.
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I’ll be there (with my mom helping out!) with Hide & Scratch products available for sale and SO MUCH MORE - expect freebie giveaways, an exclusive sneak peek at a NEW Hide & Scratch product, and maybe even a surprise or two. 🐱 Stop by the Hide & Scratch booth to say meow, check things out and grab some goodies!
🎟️ Get your tickets now: CatCon 2025 – Official Eventbrite Page
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🎁 July Special: FREE Silvervine Sticks with Gall Fruit Powder
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Whether your cat is lounging during a summer heatwave or needs a little help staying calm while the windows are open, you can grab a FREE 12-pack of Premium Silvervine Sticks with Gall Fruit Powder with any order this month.
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These silvervine sticks offer soothing chewing and playful enrichment that supports your cats' well-being.
🛒 Just add the product to your cart as a part of your purchase and then use the code STICKYJOY at checkout to make them FREE!
(or use the button below to automatically apply the code)
Offer valid through July 31, 2025
Not familiar with silvervine?
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Thanks for being part of this sunshine-filled season with me. Whether you’re sharing a summer snooze with your kitty, planning your trip to CatCon, or just enjoying the little joys of scratcher life—I wish you and your cat a bright, playful July full of naps, treats, and cool indoor adventures! ☀️🐾
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