The business and the cat-lady behind it


I’m Carin – the cat lady behind Hide & Scratch.  And yes, this is a SMALL business – I’m a one-cat-lady show!

Hide & Scratch is my passion project.

After years in the "corporate world", I'm now putting my business skills and training to work to grow Hide & Scratch - with the goal of making cats (and other cat lovers) around the world happy!

I’ve been a cat lover my whole life (since well before I was old enough to be considered a cat “lady”!)

Yup, that little butter ball there is me with our cat Herman. I don't think I could even walk yet! (I can't quite believe I'm posting these pics publically...)

My family had cats from the day I was born and during our summer visits to my cousins’ farm in Wisconsin, you could reliably find me playing with the barn cats. I was most happy when our visits took place earlier in the summer rather than later because of the much larger volume of (and smaller sized) kittens.

Moving away to college was the first time in my life that I found myself without a cat at the foot of my bed. As soon as I got my first apartment though, my mother and sister helped "Zoe" joined me in my life to make that apartment “home.” 

As I got older and started travelling the world, I’ve found myself unable to walk past a cat without saying hi (and usually snapping a pic) and I’m always delighted when I cross paths with one – I could swear that they sometimes seek me out to make my day!

I’ve been documenting the cats I've met over the years with #carinscatsaroundtheworld on Instagram (I started taking pictures of cats LONG before I had a cat business!) and am continuing to do so with those I meet in my current travels. I hope you enjoy them as much as I do.

Working to grow Hide & Scratch is how I continue to connect with cats around the world (beyond my ongoing travels that is!) while I dabble in the world of small-business ecommerce and all of the puzzles and challenges that come along with it.

I hope to add your favorite feline to the growing list of cats out there that have and love their Hide & Scratch and look forward to seeing pictures of them enjoying their boxes!

If you have any feedback, questions, or suggestions, please don’t hesitate to drop me a note at carin@hideandscratch.com!