Charity Partner

Hide & Scratch is excited to be an official business partner of Mission Meow!

Mission Meow works to increase the level of charitable donations for small feline-centric nonprofits to help create meaningful change for cats in need.

Mission Meow puts together a group of businesses who contribute quarterly donations. Every quarter, those donations are combined with funds raised from individuals, and an organization is selected to receive the donation.

Mission Meow business partners make it possible for grants of $10,000 or more to be donated to small nonprofit, enabling them to undertake projects such as:

  • Shelter Construction/Renovations
  • Funding to Launch a New Program
  • Catio Construction
  • Purchase of Vehicles for Transport

As of February 2024, Hide & Scratch has committed to quarterly donations (both monetary and product) as one of Mission Meow's business partners.

Are you an organization interested in applying for a grant from Mission Meow?

Mission Meow grants are given to small feline-focused non-profits for use towards a specific well-defined initiative or purchase with defined milestone and completion date.

Are you interested in supporting Mission Meow?

Mission Meow needs both business partnerships and individual donations to achieve its mission. If you're interested in making a contribution as an individual, you can do so here.

Coming Soon: the ability to add a donation directly to your purchase on!

Who's Behind Mission Meow?

Mission Meow was created by Sally Williams, a lifelong animal lover and retired cat behavior consultant. Prior to founding Mission Meow, she ran multiple pet-focused non-profits including the Brodie Fund and Rescuing the Rescuers.

The Mission Meow Board of Trustees includes numerous feline experts and animal welfare advocates.